Marketing is often one of the most difficult aspects of running a business. Simply because someone excels in a certain industry does not mean that they also possess the needed skills to promote that business and locate the needed audience. Still, more businesses struggle to attract the demographic they most desire: young consumers. Luckily, there are numerous tricks that any health-related business can use to reach a larger audience more effectively.
Without question, social media is the most powerful market tool in the arsenal of any business. However, with power comes the need for strategy. Social media platforms and the audiences which they attract come and go at an often-alarming pace. While this can seem daunting at first, it actually provides an exciting opportunity. Newer platforms often offer more affordable advertising rates that allow your businesses to use its advertising budget more effectively. Beyond lower rates, new social media platforms often have more robust targeting algorithms that facilitate honing in on key demographics. Thus, while maintaining a presence on traditional platforms such as Facebook and Twitter are still an important part of an advertising portfolio, do not neglect newer outlets like TikTok or Instagram.
Of the many obsessions which most millennials and Gen-Y's have, health is a primary driver. A quick glance at the front page of any social media platform will make it clear that an advertising campaign that emphasizes healthy products or lifestyles is a guaranteed success. This tactic can take many forms. "Health value" goes far beyond just healthful eating or exercise. Any business can successfully spin their product as a health-forward benefit, whether that be in regard to mental, physical, or even financial health. In the food, clothing, and beverage industry, health impact continues to be a deciding factor for many young shoppers. There are many benefits to marketing organic products to younger consumers. Organic and health-driven products are not simply key in driving young consumers to your business, but a health-focused campaign will also show benefits in customer retention after their initial experience.
By marketing your products towards younger customers using a social-media-driven and health-focused strategy, you will foster business growth as well as sustainability. In many ways, modern young consumers are seeking permission to indulge in the products they see. By reaching them on new trusted platforms and framing your product as a positive addition to their wellness regime, you are granting them that permission and boosting your demand. The most positive aspect of this approach to marketing and focus is that the changes to your approach do not need to be major to be significant.
Marketing health products to younger consumers can seem like a daunting task with all the constantly changing technology and marketing trends, but it is very doable if done tactfully. With just a few slight tweaks to wording and emphasis, your business and products can be seen in a completely new and more profitable light.
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