How to Attract Clients to Your Business

How to Attract Clients to Your Business

So, you want to know how to attract clients to your business?  Here's how.

1) Your business has to be able to be FOUND.

A long time ago, in a era known as "before about 5 years ago," when people needed a plumber, or a doctor, or a lawyer, or an insurance agent, they did one of a few things.

  • Asked a trusted friend or family member for a recommendation
  • Went to the yellow pages and hoped the guy with the big ad could do it
  • Remembered the jingle from the commercial and called the number*

The internet and search engines have changed all of that.  Now, you need to be on the front page of Google, but the good news is, they've changed how they return results for local listings.  So claim your Google+ Local listing (and other online listings for your business), and by using it often and keeping it active, you might be able to bump your business up to page one.

(Alternatively, we can do it for you.)

2) Your business has to have an AMAZING reputation.

Again, a long time ago, reputation was all about word of mouth, and less about the writing on the walls (restrooms possibly being the exception?).

Now it's all over the internet.  Whether you realize it or not, you probably have listings and reviews for your business.  Just go to Google and type in your business name and city, and instantly you'll see a listing for your business, and many (not all) of any available relevant scores.  These will even be factored into Google's Local+ Listings, like they are here:

Reputation Marketing means that you use the power of your reputation to have customers dying to do business with you.

Honestly, do you think that being the first "local search" return will mean much?

You need customers leaving positive reviews.  Lots of them.

Of course, simply asking them to leave nice reviews won't always cut it, but then, that's why we exist.  We can help you with that, too.

Being Found, and Having a Killer Reputation are How to Attract Clients to Your Business!

 

*Note: I can still remember the jingle to a pizza company in Lawrence, KS because of how infectious their jingle was (842.1212 AND 776.5577).
See:
Also the "Time and temperature" number in Topeka, KS (233.6471) for this same reason.

google-plus-local-seo ; reputation-management ; reputation-marketing-2
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