Did you hear that there was a football game at the Beyonce concert last night? Did you watch the game for the game, or for the commercials? It turns out that almost as many people tune in to watch the Super Bowl as tune in to watch the commercials and half time show.  Over the...

Good ol' Rand has a bit to say about unique content.  Ironically, I'm going to share some of what he has to say (but I'll link/attribute him, and thus lift him up in the eyes of the internet!). If you want your message to be seen, you need unique, relevant content that helps people.  Period....

If you own a local business with a show-room floor, then you understand the adage about the three most important parts of getting new customers: Location, Location, and Location!  Often times we view this as merely a comical way to express the fact that you need to be seen by foot traffic, and the higher...

Fact: A full page, black-and-white ad in the Wall Street Journal will set you back the cost of a house: $164,300!  $210,300 if you want it in color.  And that's not including the cost of designing the ad (and good copy-writing is both expensive and, generally, worth it) or other associated costs. Now, chances are,...

If you're looking for a unique marketing solution for your small business, you may have run into the notion of "drop cards" or a subset of them called "dollar cards."  Pictured to the right are various versions of a "dollar card", which is a "drop card" which is meant to get the attention of someone by...