I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...

Why having an advertising budget is silly. I wanted to just take a minute and address something that I often find both puzzling and frustrating. The concept of a marketing budget. Now, I understand wanting to limit the amount of money spent on any particular, non-revenue generating portion of the business.  Buying really nice chairs or...

Huffington post ran a business Insider article that I absolutely loved.  LOVED.  Go read it.  Seriously.  Go.  Now. Here's the nutshell version, if you didn't click and read: What we're on the brink of is scale implosion. Everything gigantic in American life is about to get smaller or die. Everything that we do to support...

Did you hear that there was a football game at the Beyonce concert last night? Did you watch the game for the game, or for the commercials? It turns out that almost as many people tune in to watch the Super Bowl as tune in to watch the commercials and half time show.  Over the...