February 12, 2025
How to Build Your Business' Authority with Trusted Media Outlets

In today’s hyper-competitive digital landscape, establishing your business' authority is essential for attracting more clients, building brand trust, and improving visibility in search engines. One of the most effective ways to build this authority is by securing media placements in trusted outlets like Yahoo, Forbes, Bloomberg, or other respected industry publications. But what does it...

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February 5, 2025
How Do I Get My Firm Featured in Major News Outlets Like Yahoo or Forbes?

In today’s digital age, getting featured in major news outlets like Yahoo, Forbes, or Bloomberg is one of the most powerful ways to boost your firm's credibility, authority, and visibility. However, the journey to landing a spot in such prestigious media outlets is often long, winding, and filled with obstacles—unless you know the right strategy....

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June 21, 2016
How powerful is your brand?

Your good name is the core of your business. If you have no online reputation, potential customers will find it hard to trust you, and to properly value your services. It goes without needing to be said (but I'll say it) that if you have a bad online reputation, they most certainly WON'T trust you....

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March 18, 2013
Avoiding The Groupon Sting

I recently got interviewed for an article that appeared on Newswire.net, about a term the concept of "the Groupon Sting," by which I mean of course that painful, business-crushing experience that many have had when dealing with a deal site. Now of course, this phenomenon isn't limited to Groupon, they're just the biggest, and thus...

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February 15, 2013
How Do I Successfully Advertise On Sites Like Groupon and LivingSocial?

Here's a question I've heard posed often:  "How do I break into that 'Groupon pie?'" What's a Groupon? Groupon is the industry leader in a litany of websites purporting to offer "deals" on local establishments.  Generically, these are "Deal Sites". As we are a Local Marketing company, we've had an intense interest in such "Deal...

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December 18, 2012
Why Gaining Facebook Fans Through iPad Incentives Is Dumb!

Question: "I'm working towards gaining Facebook fans as quickly and cheaply as possible?  Do you recommend offer a freebie like an iPad in order to gain them?" The short answer is: NO! The longer answer is no, because part of what drives the success of your Facebook page is natural fans who interact with your...

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December 14, 2012
Living In A Reputation Culture

Do you know who this Guy is? He's Guy Fieri, of Food Network fame.  Guy has made his face famous by traveling the country and visitng all manner of "Diners, Drive-ins, and Dives" in search of good tasting (if not good for you) food.  He's become a beloved icon of the Food Network, seeming very...

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November 12, 2012
Top 10 Reasons to Run a Social Trade Show

Trade shows have changed little over the years; aside from a bit more glitz and glamour, they more or less look a lot like they did during the past 100 years. Tables set up with a speaker behind it, perhaps a PowerPoint presentation has replaced the old cardboard display but in general, it looks more...

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