Here's a collection of the best SEO jokes that I am aware of. Email me if you know of a good one! (justin(at)hundredsofcustomers.com) 1.) Hiding the Evidence Explanation of the Joke: Quite simply, 90%+ of all search traffic stays on page 1 of Google. If you are a local business and you're not on page...
In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...
If you could rank for just ONE keyword / phrase, what would it be? Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert. That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...
But, that F is for fast. F in this context isn't a grade on the quality of your content, rest easy. No, F here describes a shape. That's exactly how users review your precious content. In a couple of seconds, their eyes move at impressive speeds throughout your website's words in a pattern that's far...
Disclaimer: This post falls under "the one eye'd man is king in the land of the blind," for while I understand the overall importance of email marketing, we don't make good use of it (because we're too busy serving our clients and THEIR needs!). But we're in the process of correcting that. Are you interested...
The Zero Moment of Truth It was almost exactly a year ago that Google began discussing a marketing strategy called the "ZMOT," or "Zero Moment Of Truth," which is essentially the moment when a customer is trying to figure out if they're going to buy a particular product or service, and they stop and research...
TV is Still King of Media Consumption So there's an interesting piece over at Business Insider about how we engage with media, from whence the chart above is drawn. I find it fascinating that it is charting the average amount of minutes spent per interaction, per device. My takeaways: Your average full length TV feature is about...
Why having an advertising budget is silly. I wanted to just take a minute and address something that I often find both puzzling and frustrating. The concept of a marketing budget. Now, I understand wanting to limit the amount of money spent on any particular, non-revenue generating portion of the business. Buying really nice chairs or...
