Here's a great infographic by the folks over at BigCommerce (I love the Receipt theme!). Points of interest: More than half of all people research online now before a big purchase. 9 out of 10 people watch VIDEO on the tech they'll buy. They search for everything, from clothes and tech to groceries!...

Short, sweet, and to the point.  The lovely folks at GetResponse, an email-marketing company, share the perennial calendar of marketing and advertising.  What buttons work best and when: this works for ALL forms of marketing, and is worth a share.  Get an idea of what topics trend well when.  This works pretty much every year,...

The following infographic illustrates what we've said again and again: businesses are feeling The Groupon Sting, and are slowly burning out on the use of deal sites as a viable marketing medium.  Of course, with the right preparation, you can get hundreds of new, repeat customers.   Click here to download our .pdf: 8 Deal...

It's a proven maxim that you cannot make everyone happy all of the time. Nowhere is this more apparent than in color selection. Most people would feel ridiculous in a pink or yellow car - but of course a select demographic would love a car that color. The key to maximizing your efforts it to...

HundredsOfCustomers.com is dedicated to helping local businesses get found through the power of local search and the social proof of overwhelmingly positive reviews. That's what we do. That's our brand. When you come here, when you interact with us, hopefully those are the thoughts that you overall associate with us. What's your brand? Do you...

Your track record issues; clearly. Yet did you understand simply how much? Aside from a referral from a good friend (and often more than a recommendation from a pal), people reputable on the internet evaluations. Generally, it's pretty simple to tell a fake evaluation from a real one, and genuine assessments can make or damage...

The yellow web pages was so preferred for so long because it was a searchable index which returned pertinent result in those who were already looking. An advertisement that took up just a couple of inches with a picture can cost $500 to $2,000 each month (!), and it was worth it, because your only...

In an earlier post, I recommended having a sign (ideally held by a guy in a chicken suit) as a cheap way to draw attention to your business. Depending on the placement and the message, signs can be a huge waste of money or one of your most simple yet effective marketing tools.  They allow...