Trade shows have changed little over the years; aside from a bit more glitz and glamour, they more or less look a lot like they did during the past 100 years. Tables set up with a speaker behind it, perhaps a PowerPoint presentation has replaced the old cardboard display but in general, it looks more...

If you're looking for a unique marketing solution for your small business, you may have run into the notion of "drop cards" or a subset of them called "dollar cards."  Pictured to the right are various versions of a "dollar card", which is a "drop card" which is meant to get the attention of someone by...

The yellow web pages was so preferred for so long because it was a searchable index which returned pertinent result in those who were already looking. An advertisement that took up just a couple of inches with a picture can cost $500 to $2,000 each month (!), and it was worth it, because your only...

So, this last week I was injured in bed, having drawn or slid something in my back ... OOPS! However what turned up due to this visited show again the power of reputation marketing. Alas, it's not the initial time it's occurred, and could not be the last. I criticize my work, which has me...

So, you want more customers, and you're thinking about using insurance leads or business leads to get them?  Think again. One of the demographics I work with often is insurance agents/brokers.  Insurance is lucrative, of course, but only if you can find new customer.  Every agent would like to get to the point that they...

How to Attract Clients to Your Business So, you want to know how to attract clients to your business?  Here's how. 1) Your business has to be able to be FOUND. A long time ago, in a era known as "before about 5 years ago," when people needed a plumber, or a doctor, or a...

Larry was an attorney who made a simple mistake that cost him ,000, and he didn't even know it was a mistake. Like most attorneys, he made a fair amount of money, but he also had a lot of debt from law school and life (he was married with four kids).  Money came in, and...

"Help!  How do I improve my Google Local Listing?  Is there some trick of Google Local SEO that I can use?" It used to be that if you wanted your local business to be found, you had to get an expensive listing in the yellow pages, a cheesy (yet expensive) commercial on the TV or radio,...