What is Your Business Worth? I love to haggle. Maybe it's genetic inculturation (My father was Iranian Kurdish, and that is a haggling culture if ever there was one, I'm given to understand). Maybe I'm just like the thrill of getting a good deal. But whatever it is, haggling can be fun. But not when...
So, you want more customers, and you're thinking about using insurance leads or business leads to get them? Think again. One of the demographics I work with often is insurance agents/brokers. Insurance is lucrative, of course, but only if you can find new customer. Every agent would like to get to the point that they...
The ORS (Online Reputation System). The importance of handling negative online reviews is clear, but how do you know when they're posted. You need to set up a way to monitor your brand, an "online reputation system" which alerts you to when something pertinent about your business is said. If it's something good, you get a pat...
You do know that there are negative online reviews about you, right? (And they're killing your "Google Local SEO" score) Reputation management is all about being proactive. I'm always amazed at how many business owners are completely oblivious to the fact that they already have reviews of their business online, even if they've never set up...
Backlinks: The Good, The Bad, and The Useful (Sometimes) This is a question I get asked a lot these days, and so I want to clear up some misconceptions regarding backlinks, and using them to get more customers to your website. If you want to get more customers to visit your website, you need great...
The following "article" is republished from TheOnion.com. If you're not familiar with that site, it's a kind of "Weekly World News" made-up-news humor site, though they often are stumbling onto some genuine truths with their farce. Case in point regarding online reputation: COLUMBUS, OH—Unequipped with a smartphone or any other way to access a consensus...
I could easily begin every post on this blog with one simple fact: You need customers or you don't have a business. This fact is why you are here. There are ways to get more customers: Advertising Word-of-Mouth Organic Search Engine Optimized Blog Posts With Great Content Hiring a guy in a Chicken Suit But......
In a perfect world... ...You'd have an unlimited marketing budget, every dollar invested in marketing would yield a predictable ROI of 300% or more, and shortly, word of mouth would do it all for you as you become a viral sensation. Unfortunately, that's not the world in which most small businesses live, and probably not...
