December 31, 2012
$210,300 In Dead Advertising!?

Fact: A full page, black-and-white ad in the Wall Street Journal will set you back the cost of a house: $164,300!  $210,300 if you want it in color.  And that's not including the cost of designing the ad (and good copy-writing is both expensive and, generally, worth it) or other associated costs. Now, chances are,...

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December 18, 2012
Why Gaining Facebook Fans Through iPad Incentives Is Dumb!

Question: "I'm working towards gaining Facebook fans as quickly and cheaply as possible?  Do you recommend offer a freebie like an iPad in order to gain them?" The short answer is: NO! The longer answer is no, because part of what drives the success of your Facebook page is natural fans who interact with your...

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December 14, 2012
Living In A Reputation Culture

Do you know who this Guy is? He's Guy Fieri, of Food Network fame.  Guy has made his face famous by traveling the country and visitng all manner of "Diners, Drive-ins, and Dives" in search of good tasting (if not good for you) food.  He's become a beloved icon of the Food Network, seeming very...

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December 3, 2012
Lifetime Value and Cost of Customer Aquisition

Disclosure: I'm not here to sell you on the virtues of Amazon, and chances are you already know how cool they are.  One of the best deals in the universe is Amazon's Prime Account. When it first debuted, I was puzzled for about 5 minutes.  "Who buys so much stuff at Amazon.com that they could...

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November 12, 2012
Top 10 Reasons to Run a Social Trade Show

Trade shows have changed little over the years; aside from a bit more glitz and glamour, they more or less look a lot like they did during the past 100 years. Tables set up with a speaker behind it, perhaps a PowerPoint presentation has replaced the old cardboard display but in general, it looks more...

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November 2, 2012
Infographic Friday: 11 Steps to Build Your Small Business Brand

HundredsOfCustomers.com is dedicated to helping local businesses get found through the power of local search and the social proof of overwhelmingly positive reviews. That's what we do. That's our brand. When you come here, when you interact with us, hopefully those are the thoughts that you overall associate with us. What's your brand? Do you...

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November 1, 2012
Unique Marketing: DollarCards - Tacky or Eye Catching ?

If you're looking for a unique marketing solution for your small business, you may have run into the notion of "drop cards" or a subset of them called "dollar cards."  Pictured to the right are various versions of a "dollar card", which is a "drop card" which is meant to get the attention of someone by...

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October 26, 2012
Infographic Friday: Branding and Credibility

Your track record issues; clearly. Yet did you understand simply how much? Aside from a referral from a good friend (and often more than a recommendation from a pal), people reputable on the internet evaluations. Generally, it's pretty simple to tell a fake evaluation from a real one, and genuine assessments can make or damage...

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