The Zero Moment of Truth It was almost exactly a year ago that Google began discussing a marketing strategy called the "ZMOT," or "Zero Moment Of Truth," which is essentially the moment when a customer is trying to figure out if they're going to buy a particular product or service, and they stop and research...

There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff.  One focuses on the short term.  One focuses on the long term.  Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go.  Spends thousands of dollars...

Sometimes its easy to spot a flaw in someone else that we're blind to in ourselves.  A wise man once said something about seeing the specks in other's eyes and not the planks in our own. And one of the places this is most true is in social media. You know that you're supposed to...

I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...

Huffington post ran a business Insider article that I absolutely loved.  LOVED.  Go read it.  Seriously.  Go.  Now. Here's the nutshell version, if you didn't click and read: What we're on the brink of is scale implosion. Everything gigantic in American life is about to get smaller or die. Everything that we do to support...

Here's a question I've heard posed often:  "How do I break into that 'Groupon pie?'" What's a Groupon? Groupon is the industry leader in a litany of websites purporting to offer "deals" on local establishments.  Generically, these are "Deal Sites". As we are a Local Marketing company, we've had an intense interest in such "Deal...

Did you hear that there was a football game at the Beyonce concert last night? Did you watch the game for the game, or for the commercials? It turns out that almost as many people tune in to watch the Super Bowl as tune in to watch the commercials and half time show.  Over the...

Good ol' Rand has a bit to say about unique content.  Ironically, I'm going to share some of what he has to say (but I'll link/attribute him, and thus lift him up in the eyes of the internet!). If you want your message to be seen, you need unique, relevant content that helps people.  Period....