Short, sweet, and to the point.  The lovely folks at GetResponse, an email-marketing company, share the perennial calendar of marketing and advertising.  What buttons work best and when: this works for ALL forms of marketing, and is worth a share.  Get an idea of what topics trend well when.  This works pretty much every year,...

I want to tell you a story.  It's the story of an insurance agent attracting more customers after failing miserably (and expensively). The Setup The protagonist of our story we'll call Mark.  (That's not his real name.)  Mark worked as a loan processor for 20 years, working with car dealerships in Philadelphia.  The money was...

Here's a great Whiteboard by Rand over at SEOMoz, which talks about building GENUINE links that link to your website, which can greatly push your website up in search engine results pages. Cliff notes version:  Share.  Share valueable stuff.  Share without thinking about what you get out of it.

I'm about to give you a copywriting technique that I seldom follow. Partially it's because there's a time and a place. Partially it's because--though striking and effective--it still feels jarring and uncomfortable to do. Maybe it's the years of writing formal papers in Philosophy and History. Maybe it's my inherent, adverse reaction to Twitter. But...

Comment Marketing: The FASTEST Way to Establish Respectability and Influence Online The concept of "comment marketing" is not that new: leave comments that get eyes back on you.  But the tactics have changed. The "web log", or "blog", as they've become lovingly know, has become the hallmark of the small-scale written world made possible by...

In a perfect world... ...You'd have an unlimited marketing budget, every dollar invested in marketing would yield a predictable ROI of 300% or more, and shortly, word of mouth would do it all for you as you become a viral sensation.  Unfortunately, that's not the world in which most small businesses live, and probably not...

"Little White Lies"   The 2012 Summer Olympics in London are in full swing.  China and the US have traded the lead once or twice, with China presently ahead in Gold, Silver, and Overall medals as of writing this.  This may change once or twice more before all is said and done.  Who will come out on...

It ought not to be a surprise that blogging correctly can garner you attention, and such attention can put you "top of mind" when people come around to thinking of certain topics.  And being top of mind can help you get more customers, period!   When I think of stories I enjoy, like the Lord of...