It’s quite an accomplishment to launch a new product. There is a lot of work involved in designing, developing and launching this new idea. Of all the creative parts of the process, marketing is key for new products, and it just might be the most fun. This is the part where you get to come...
If there was one thing that was going to guarantee whether your business survived and thrived or tanked, that one ultimate secret would be copywriting. Particularly copywriting from a search engine optimization (SEO) perspective, which will help fuel how many people find your article, How likely they are to share it, How likely they are...
You need to set up an account here: https://www.google.com/adwords/manager-accounts/ Here are the steps, for the most part. It's detailed in the above video. 1) Use a different email account 2) Select the option to Manage Other People's Accounts 4) Notice that I skipped point 3 5) Requestion permission from this new account to connect to...
In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...
If you could rank for just ONE keyword / phrase, what would it be? Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert. That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...
Sometimes you just need to talk less. Or write less. Do that, and you can communicate far more than you thought possible. Why? Short attention spans. It's been said that as recently as the mid 80s, the average attention span was 20 minutes. Today it's less than 20 seconds (actually, around 8 seconds)... And perhaps...
Disclaimer: This post falls under "the one eye'd man is king in the land of the blind," for while I understand the overall importance of email marketing, we don't make good use of it (because we're too busy serving our clients and THEIR needs!). But we're in the process of correcting that. Are you interested...
There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff. One focuses on the short term. One focuses on the long term. Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go. Spends thousands of dollars...
