In today’s digital age, getting featured in major news outlets like Yahoo, Forbes, or Bloomberg is one of the most powerful ways to boost your firm's credibility, authority, and visibility. However, the journey to landing a spot in such prestigious media outlets is often long, winding, and filled with obstacles—unless you know the right strategy....
You need to set up an account here: https://www.google.com/adwords/manager-accounts/ Here are the steps, for the most part. It's detailed in the above video. 1) Use a different email account 2) Select the option to Manage Other People's Accounts 4) Notice that I skipped point 3 5) Requestion permission from this new account to connect to...
In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...
What is Habañero Social? Habañero Social is a mobile platform developed by US to help businesses like restaurants engage with their customers at the mobile level. And it's pretty cool! Read moreHow Do I Get My Firm Featured in Major News Outlets Like Yahoo or Forbes?Want to learn more? Visit www.HabaneroSocial.com/Mobile
TV is Still King of Media Consumption So there's an interesting piece over at Business Insider about how we engage with media, from whence the chart above is drawn. I find it fascinating that it is charting the average amount of minutes spent per interaction, per device. My takeaways: Your average full length TV feature is about...
SEO, PPC, and Your Business In this short video, I want to talk about the alphabet soup that is SEO and PPC and which is right for you. Both have their plusses and minuses, and I'm simply going to go through and explain what some of them are. Let's start with SEO, or Search Engine...
There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff. One focuses on the short term. One focuses on the long term. Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go. Spends thousands of dollars...
I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...
