In a perfect world... ...You'd have an unlimited marketing budget, every dollar invested in marketing would yield a predictable ROI of 300% or more, and shortly, word of mouth would do it all for you as you become a viral sensation.  Unfortunately, that's not the world in which most small businesses live, and probably not...

"Little White Lies"   The 2012 Summer Olympics in London are in full swing.  China and the US have traded the lead once or twice, with China presently ahead in Gold, Silver, and Overall medals as of writing this.  This may change once or twice more before all is said and done.  Who will come out on...

Google is a smart business. I have actually performed board with what they've been providing for a long, very long time. They are the embodiment of reasonable capitalism, and that's incredible! Their "informal slogan" has actually been for a long period of time, "Don't Be Evil." They firmly think that they could make the world...

It ought not to be a surprise that blogging correctly can garner you attention, and such attention can put you "top of mind" when people come around to thinking of certain topics.  And being top of mind can help you get more customers, period!   When I think of stories I enjoy, like the Lord of...