October 1, 2012
Back Pain, Customer Evaluations, and Credibility Marketing

So, this last week I was injured in bed, having drawn or slid something in my back ... OOPS! However what turned up due to this visited show again the power of reputation marketing. Alas, it's not the initial time it's occurred, and could not be the last. I criticize my work, which has me...

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September 28, 2012
Infographic Friday: Online and Offline Advertising

This weeks Infographic Friday infographic features an interesting take on "online" and "offline" advertising. We're not responsible for this infographic, and I think it fails to take into account a few interesting things, like online reputation marketing, but it's still a great image. Thoughts? Anything else that they missed?

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September 26, 2012
"Exactly how do I take out a trojan horse?" Like this.

"Yeah, so my computer removed my net explorer icon, and it keeps warning me regarding a virus infection on my computer, and telling me to get this anti-virus suite ..." If I had a nickel for every time I've heard that ... I can probably get a pizza. Possibly not a super luxurious jumbo pizza,...

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September 26, 2012
How Do I Generate My Own Insurance Leads For My Agency?

So, you want more customers, and you're thinking about using insurance leads or business leads to get them?  Think again. One of the demographics I work with often is insurance agents/brokers.  Insurance is lucrative, of course, but only if you can find new customer.  Every agent would like to get to the point that they...

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September 25, 2012
How to Attract Clients to Your Business

How to Attract Clients to Your Business So, you want to know how to attract clients to your business?  Here's how. 1) Your business has to be able to be FOUND. A long time ago, in a era known as "before about 5 years ago," when people needed a plumber, or a doctor, or a...

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September 24, 2012
Facts About Small Businesses 2012

Facts about small businesses: Small businesses keep the money local -- significantly more revenue stays local, as opposed to non-local chains, franchises, and big box stores.  For every $100 spent at a locally-owned business, roughly $68 stays in the local economy compared to only $43 if spent at a national chain. Small businesses build stronger...

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September 21, 2012
Infographic Friday: Big Business Advertising Expenditures

Today's Infographic Friday will feature a look at just what large, international companies spend on advertising. Why? Because it's neat! (But what's even neater is what we can do for far less!)

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September 21, 2012
Just How Valuable Are First Page Google Organic Results (SERP)?

A recent study of Google organic results yield some interesting finds.  Tenth spot on page one outperforms the top result...sort of. It's no secret that where you rank on Google's search engine results page (SERP), and particularly where you rank on page one of the Google organic results can be the difference between having your web page...

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