October 26, 2012
Infographic Friday: Branding and Credibility

Your track record issues; clearly. Yet did you understand simply how much? Aside from a referral from a good friend (and often more than a recommendation from a pal), people reputable on the internet evaluations. Generally, it's pretty simple to tell a fake evaluation from a real one, and genuine assessments can make or damage...

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October 23, 2012
A Tale of Failure, Then Success Attracting More Customers: The Insurance Agent

I want to tell you a story.  It's the story of an insurance agent attracting more customers after failing miserably (and expensively). The Setup The protagonist of our story we'll call Mark.  (That's not his real name.)  Mark worked as a loan processor for 20 years, working with car dealerships in Philadelphia.  The money was...

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October 22, 2012
How to Build High Quality Web-Links, and Why They're Important

Here's a great Whiteboard by Rand over at SEOMoz, which talks about building GENUINE links that link to your website, which can greatly push your website up in search engine results pages. Cliff notes version:  Share.  Share valueable stuff.  Share without thinking about what you get out of it.

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October 19, 2012
Infographic Friday: The Future of Paid Search

The yellow web pages was so preferred for so long because it was a searchable index which returned pertinent result in those who were already looking. An advertisement that took up just a couple of inches with a picture can cost $500 to $2,000 each month (!), and it was worth it, because your only...

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October 16, 2012
1 Brilliant Copywriting Technique: Shake Things Up Unexpectedly

I'm about to give you a copywriting technique that I seldom follow. Partially it's because there's a time and a place. Partially it's because--though striking and effective--it still feels jarring and uncomfortable to do. Read moreDiscover the Top 3 High-End Laptops for Your College-Bound Teen This SpringMaybe it's the years of writing formal papers in...

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October 15, 2012
Big Change To Google+ Local Reviews? Meh...

Google purchased Zagat in September of last year (2011), and finally fully incorporated their ratings into their massively re-vamped Google+ Local listings in May of this year. Zagat uses a 0, 1, 2, or 3 point rating scale, which apparently throws a lot of people for a loop.  People seem to like either a 1...

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October 12, 2012
Infographic Friday: The Power of Signs

In an earlier post, I recommended having a sign (ideally held by a guy in a chicken suit) as a cheap way to draw attention to your business. Depending on the placement and the message, signs can be a huge waste of money or one of your most simple yet effective marketing tools.  They allow...

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October 11, 2012
Comment Marketing: Build Trust, Like-ability, and Local Influence

Comment Marketing: The FASTEST Way to Establish Respectability and Influence Online The concept of "comment marketing" is not that new: leave comments that get eyes back on you.  But the tactics have changed. The "web log", or "blog", as they've become lovingly know, has become the hallmark of the small-scale written world made possible by...

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