The yellow web pages was so preferred for so long because it was a searchable index which returned pertinent result in those who were already looking. An advertisement that took up just a couple of inches with a picture can cost $500 to $2,000 each month (!), and it was worth it, because your only...

I'm about to give you a copywriting technique that I seldom follow. Partially it's because there's a time and a place. Partially it's because--though striking and effective--it still feels jarring and uncomfortable to do. Maybe it's the years of writing formal papers in Philosophy and History. Maybe it's my inherent, adverse reaction to Twitter. But...

Google purchased Zagat in September of last year (2011), and finally fully incorporated their ratings into their massively re-vamped Google+ Local listings in May of this year. Zagat uses a 0, 1, 2, or 3 point rating scale, which apparently throws a lot of people for a loop.  People seem to like either a 1...

In an earlier post, I recommended having a sign (ideally held by a guy in a chicken suit) as a cheap way to draw attention to your business. Depending on the placement and the message, signs can be a huge waste of money or one of your most simple yet effective marketing tools.  They allow...

Comment Marketing: The FASTEST Way to Establish Respectability and Influence Online The concept of "comment marketing" is not that new: leave comments that get eyes back on you.  But the tactics have changed. The "web log", or "blog", as they've become lovingly know, has become the hallmark of the small-scale written world made possible by...

What is Your Business Worth? I love to haggle.  Maybe it's genetic inculturation (My father was Iranian Kurdish, and that is a haggling culture if ever there was one, I'm given to understand).  Maybe I'm just like the thrill of getting a good deal.  But whatever it is, haggling can be fun. But not when...

The ,000 Concern you HAVE TO understand: How much is one consumer really worth? Prior to you can start an ad campaign, you need to know exactly what your break-even point is, to find out if you'll acquire a substantial (or any kind of) return on your financial investment (Return Of Investment). This must be...

Mobile Media's Meteoric Multiplication Do you have a smart phone?  Probably.  Do you know someone who does?  Definitely. We live in the future, where computers more powerful than anything on the market even 10 years ago are now pocket-sized, and comparatively cheap.  They're changing everything: How we communicate How we share How we research How...