If you own a local business with a show-room floor, then you understand the adage about the three most important parts of getting new customers: Location, Location, and Location!  Often times we view this as merely a comical way to express the fact that you need to be seen by foot traffic, and the higher...

Fact: A full page, black-and-white ad in the Wall Street Journal will set you back the cost of a house: $164,300!  $210,300 if you want it in color.  And that's not including the cost of designing the ad (and good copy-writing is both expensive and, generally, worth it) or other associated costs. Now, chances are,...

Question: "I'm working towards gaining Facebook fans as quickly and cheaply as possible?  Do you recommend offer a freebie like an iPad in order to gain them?" The short answer is: NO! The longer answer is no, because part of what drives the success of your Facebook page is natural fans who interact with your...

Do you know who this Guy is? He's Guy Fieri, of Food Network fame.  Guy has made his face famous by traveling the country and visitng all manner of "Diners, Drive-ins, and Dives" in search of good tasting (if not good for you) food.  He's become a beloved icon of the Food Network, seeming very...

Did you hear about the business that's suing a woman for over $750,000, all because she left them a lousy review on Yelp.com? Believe it!  It turns out, a Virginia contractor, Christopher Dietz, has raised a $750,000 lawsuit, charging that Fairfax resident Jane Perez’s scathing online review cost him customers, harmed his reputation and resulted in...

Text: "Hi, everyone, and welcome to this edition of Whiteboard Friday. Today we're talking about discovering local citation opportunities. So, as many of you might be aware, we are tremendously excited here at SEOmoz to welcome David Mihm and GetListed.org into the family. We're excited for the future of what those tools and resources are...

Disclosure: I'm not here to sell you on the virtues of Amazon, and chances are you already know how cool they are.  One of the best deals in the universe is Amazon's Prime Account. When it first debuted, I was puzzled for about 5 minutes.  "Who buys so much stuff at Amazon.com that they could...

It's a proven maxim that you cannot make everyone happy all of the time. Nowhere is this more apparent than in color selection. Most people would feel ridiculous in a pink or yellow car - but of course a select demographic would love a car that color. The key to maximizing your efforts it to...