November 16, 2012
This Holiday Season: Deck The Halls Wisely!

Vote With Your DOLLAR$ Here at HundredsOfCustomers.com, we're dedicated to helping local businesses thrive. Our main way of doing that is by helping them get found at the best possible moment: when customers are already looking for them. However, a large part of what we do is education, and this time of year is the...

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November 12, 2012
Top 10 Reasons to Run a Social Trade Show

Trade shows have changed little over the years; aside from a bit more glitz and glamour, they more or less look a lot like they did during the past 100 years. Tables set up with a speaker behind it, perhaps a PowerPoint presentation has replaced the old cardboard display but in general, it looks more...

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November 5, 2012
How Do I Make My Business Blog Zing?

If you want a cheap way to increase your relevance, blogging is an amazing way to connect with your customers. The problem is, most people who start a business blog either blog about boring stuff, or offer thinly veiled marketing disguized as blogging that nobody in their right mind would want to read. If you want...

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November 2, 2012
Infographic Friday: 11 Steps to Build Your Small Business Brand

HundredsOfCustomers.com is dedicated to helping local businesses get found through the power of local search and the social proof of overwhelmingly positive reviews. That's what we do. That's our brand. When you come here, when you interact with us, hopefully those are the thoughts that you overall associate with us. What's your brand? Do you...

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November 1, 2012
Unique Marketing: DollarCards - Tacky or Eye Catching ?

If you're looking for a unique marketing solution for your small business, you may have run into the notion of "drop cards" or a subset of them called "dollar cards."  Pictured to the right are various versions of a "dollar card", which is a "drop card" which is meant to get the attention of someone by...

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October 26, 2012
Infographic Friday: Branding and Credibility

Your track record issues; clearly. Yet did you understand simply how much? Aside from a referral from a good friend (and often more than a recommendation from a pal), people reputable on the internet evaluations. Generally, it's pretty simple to tell a fake evaluation from a real one, and genuine assessments can make or damage...

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October 23, 2012
A Tale of Failure, Then Success Attracting More Customers: The Insurance Agent

I want to tell you a story.  It's the story of an insurance agent attracting more customers after failing miserably (and expensively). The Setup The protagonist of our story we'll call Mark.  (That's not his real name.)  Mark worked as a loan processor for 20 years, working with car dealerships in Philadelphia.  The money was...

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October 22, 2012
How to Build High Quality Web-Links, and Why They're Important

Here's a great Whiteboard by Rand over at SEOMoz, which talks about building GENUINE links that link to your website, which can greatly push your website up in search engine results pages. Cliff notes version:  Share.  Share valueable stuff.  Share without thinking about what you get out of it.

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