SEO, PPC, and Your Business In this short video, I want to talk about the alphabet soup that is SEO and PPC and which is right for you. Both have their plusses and minuses, and I'm simply going to go through and explain what some of them are. Let's start with SEO, or Search Engine...

There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff.  One focuses on the short term.  One focuses on the long term.  Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go.  Spends thousands of dollars...

Matt Cutts From Google Discusses Common Misconceptions About SEO And Google's Panda And Penguin Updates. The Gist: "Search Engine Optimizers" often confuse algorithm updates with data refreshes. Panda and Penguin LOST money for Google (in the short term), but they're happy to do it again and again if it improves the LONG term customer loyalty...

Sometimes its easy to spot a flaw in someone else that we're blind to in ourselves.  A wise man once said something about seeing the specks in other's eyes and not the planks in our own. And one of the places this is most true is in social media. You know that you're supposed to...

I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...

Why having an advertising budget is silly. I wanted to just take a minute and address something that I often find both puzzling and frustrating. The concept of a marketing budget. Now, I understand wanting to limit the amount of money spent on any particular, non-revenue generating portion of the business.  Buying really nice chairs or...

SRLSY! Texting Isn't Just For Teens Anymore. Ah, the text message!  Who could have foreseen that texting, which was generally thought to be merely useful in the land of the pre-teens, would transform into something as useful and powerful as SMS (i.e., "Simple Message Service) marketing? In a very short time, SMS has shown itself...

    Here's a great infographic by the folks over at BigCommerce (I love the Receipt theme!). Points of interest: More than half of all people research online now before a big purchase. 9 out of 10 people watch VIDEO on the tech they'll buy. They search for everything, from clothes and tech to groceries!...