I'm about to give you a copywriting technique that I seldom follow.
Partially it's because there's a time and a place.
Partially it's because--though striking and effective--it still feels jarring and uncomfortable to do.
Maybe it's the years of writing formal papers in Philosophy and History.
Maybe it's my inherent, adverse reaction to Twitter.
But if you want to make copy that people read, be unexpected with your copy.
This copywriting technique can be compelling.
Want proof?
I bet you can't wait to read the next sentence.
Your eyes are already moving down a bit, right.
They're trying to sneak a peak at what's below.
Aren't they?
Be honest.
We like short, staccato sentences.
They're easy to read
They give the feeling that we're moving quickly.
Like we're fast readers.
Grammar isn't so important here (though it's not been completely disregarded, either).
Your business should have a blog.
It is a great way to engage current and potential customers.
But only if they come.
This is a marketing blog.
You're here to learn how to market your business.
And you're experiencing a particularly drawing technique.
On this blog, I don't think I could write like this every day.
Too jarring.
Too hard to put in enough content.
Sometimes you have to linger on a thought for a paragraph.
But, not always.
Try this on your own blog.
Or leave me a great comment or two.
Let me know how it turns out.
